Direction A was selected. The full site now lives at the root of this preview. B and C stay here for reference.
Go to the live site →Rugged, confident, no-nonsense. Full-bleed hero, oversized condensed type, dominant charcoal and steel. This is the direction the client selected and the full site is built from.
The welcoming half of masculine but welcoming. Faces, names, and reviews sit high on the page. Steel blue with a warmer neutral base and brass accents.
Editorial whitespace, confident type, hairline steel-blue accents. Video-capable hero. The most restrained of the three.